Perhaps because the movie’s celeb-backed campaign was a loophole that the organization wanted to close, the Academy did promise to look into “social media and outreach campaigning tactics’s surprising success.

Source: https://screenrant.com/to-leslie-oscar-nomination-andrea-riseborough-shocking-controversy/

Quite a few of these celeb-backed businesses have been hamstrung by legal and financial troubles before crashing and burning.

Source: https://runnermag.ca/2023/09/why-celebrity-businesses-are-often-a-failure/