For the past 2 years MO has been the same type of trading vehicle, with less downside risk than BTI.

Source: https://seekingalpha.com/article/4656789-british-american-tobacco-washed-out-selloff-unveils-golden-buying-opportunity?source=feed_all_articles

Have BTI as they bought Reynolds.

Source: https://seekingalpha.com/article/4655708-british-american-tobacco-vs-philip-morris-one-a-buy-one-a-sell?source=feed_all_articles

There are many people who will never invest in a tobacco company, which creates some risk for holders of BTI.

Source: https://investorplace.com/2023/12/if-you-can-only-buy-one-long-term-stock-in-december-it-better-be-one-of-these-3-names/