After collecting data regarding student preferences, the Office of Student Engagement brainstormed possible headliners with Social Board and reached out to artists that aligned with student-requested genres and budgetary constraints.

Source: https://kenyoncollegian.com/news/2023/04/social-house-will-headline-social-boards-summer-sendoff/

It drove the shift to heavier personnel on offense, as O'Connell and Phillips brainstormed new ways to support Cousins and punish defenses for focusing on Jefferson.

Source: https://www.startribune.com/minnesota-vikings-season-preview-kevin-oconnell/600301120/