Critics of the latest deal argue that not only did the SPFL leave money on the table by not conducting a full tender process before agreeing terms with Sky, but that their reliance on broadcasting is also preventing them from bartering for better terms.

Source: https://www.heraldscotland.com/sport/23429604.spfl-can-put-competitive-pressure-sky/?ref=rss

Furthermore, bartering helps encourage creativity and builds partnerships between businesses.

Source: https://genevalunch.com/how-to-use-bartering-as-a-small-business/

The Buffs can do better, and it feels as if months of back-room bartering, with June 30’s fiscal-year deadline closing fast, are starting to bubble up to the public sphere.

Source: https://www.denverpost.com/2023/05/28/deion-sanders-cu-buffs-big-12-pac-12-realignment-rumors/

What started as local bartering to counter the collapse of the public distribution system in the 1990s has led to women becoming the unofficial breadwinners of today.

Source: https://thediplomat.com/2023/03/the-subversive-influence-of-women-in-north-korea/