According to a report, YouTube witnessed a 2.6 per cent drop year over year as advertisers abandoned the platform citing economic uncertainty.

Source: https://www.ibtimes.co.uk/youtube-tv-expands-multiview-feature-while-google-tests-online-game-offering-1717079

According to the recent update on IPL-16 from TAM Sports, a sports division of TAM media research, the number of categories and advertisers has increased during matches 36-70 as compared to matches 1-35.

Source: https://www.financialexpress.com/business/brandwagon-tam-sports-96-brands-advertised-across-sports-channels-during-71-matches-in-ipl16-3108694/

Account suspensions are designed to help keep advertisers and users safe.

Source: https://searchengineland.com/google-ads-account-suspensions-what-advertisers-need-to-know-430538

Across Long Form and Shorts, Music and Podcasts, Vertical and Horizontal, YouTube is where creators are incentivized to make their best work, which means the best content, more of yours and more opportunities for advertisers.

Source: https://seekingalpha.com/article/4596558-alphabet-inc-goog-q1-2023-earnings-call-transcript?source=feed_all_articles

Actual movement on data privacy came from the FTC on Thursday, when it hit the tele-therapy company BetterHelp with a $7.8 million fine for sharing sensitive patient data with advertisers, while about it.

Source: https://www.salon.com/2023/03/05/big-brother-vs-big-tech-porn-hacks-the-fed-will-bidens-cyber-strategy-change-anything/

Additionally, compliance with the policy demonstrates that advertisers and brands operate responsibly and professionally, which is crucial for building trust with consumers.

Source: https://searchengineland.com/google-delays-enforcement-of-government-documents-and-official-services-policy-394907

Advertising spend on Twitter dropped by 71 percent in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Elon Musk's takeover.

Source: https://www.gadgets360.com/social-networking/news/twitter-ad-spending-70-percent-fall-elon-musk-takeover-standard-media-index-3722318

After advertisers provide Google with their website, Google AI will learn about the brand and populate the campaign with text and other relevant assets, even suggesting images.

Source: https://techcrunch.com/2023/05/23/google-to-experiment-with-ads-that-appear-in-its-ai-chatbot-in-search/

After making the purchase, Google went on to acquire more businesses that produced tools for publishers and advertisers, getting involved in every important facet of the purchase of online advertisements.

Source: https://www.breitbart.com/tech/2023/01/27/doj-googles-buyout-of-online-ads-giant-doubleclick-started-its-march-to-monopoly/

Alienating advertisers even further right now seems suicidal, an extraordinary act of self-sabotage.

Source: https://www.theguardian.com/commentisfree/2023/dec/02/elon-musk-x-advertisers-week-in-patriarchy

Alphabet is coming off a disappointing fourth quarter as advertisers cut spending.

Source: https://financialpost.com/pmn/business-pmn/alphabet-shares-dive-after-google-ai-chatbot-bard-flubs-answer-in-ad-2

Amazon is just one company trying to maximize income from its video streaming service, as both Netflix and Disney+ have recently introduced ads, which bring in millions of dollars from advertisers.

Source: https://www.dailymail.co.uk/sciencetech/article-12903535/Amazon-roll-ads-Prime-Video-January-29-users-dont-want-pay-extra-month.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

And advertisers are getting better and better and more creative about how they link what happens in the game, in the traditional media, with what happens in the digital world — it’s become really clever.

Source: https://triblive.com/aande/movies-tv/tv-talk-why-do-super-bowl-ads-feel-less-well-super-these-days/

And that makes a lot of sense, given that Musk has scared away a lot of major advertisers since he took over the company in October 2022.

Source: https://www.forbes.com/sites/mattnovak/2023/04/11/elon-musk-working-on-ai-at-twitter-despite-calling-for-6-month-pause-report/

And while Canadian actors can still work on domestic film and TV productions, they are in the midst of a with a number of Canadian advertisers that's been ongoing for more than a year.

Source: https://www.cbc.ca/news/entertainment/canada-film-tv-production-us-strikes-1.6928502?cmp=rss

Another reason to focus on making money is that many advertisers have left the service.

Source: https://houstonianonline.com/a-year-after-musk-acquired-the-company-twitter-was-called-technology/

Approximately half of the company's biggest advertisers running ads on the platform following content moderation changes implemented by Musk.

Source: https://mashable.com/article/x-twitter-brands-suspend-ads-showing-beside-nazi-content

As technology continues to evolve, we can expect to see even more exciting applications of ad tech in the gaming industry, making it an exciting time for game developers and advertisers alike.

Source: https://www.financialexpress.com/business/brandwagon-how-ad-tech-will-continue-to-innovate-the-gaming-industry-3113242/

At NBCUniversal, the executive many advertisers expected to oversee upfront outreach left the company unexpectedly.

Source: https://variety.com/2023/tv/news/tv-tough-upfront-advertsiing-streaming-dollars-1235612190/

A YouTube spokeswoman said those survey-based co-viewing estimates are presented to advertisers directly for planning purposes, not as currency through Nielsen.

Source: https://adage.com/article/measurement/how-tv-networks-battle-youtube-fueling-measurement-debate/2489411