All who signed up to the code, including online platforms, ad-tech companies and civil society, agreed to commit to measures aimed at reducing disinformation.

Source: https://www.gadgets360.com/social-networking/news/twitter-disinformation-report-incomplete-fake-news-eu-digital-services-act-rules-3769810

Micro-cohort personalization is primed to become one of the more “durable” components of ad-tech and could easily become the de facto method for targeting in 2025 and beyond across an open web.

Source: https://www.forbes.com/sites/forbestechcouncil/2023/06/23/why-todays-and-tomorrows-ad-tech-requires-durability/

Therefore, it's prudent to look at whether ad-tech budgets will increase this year or if 2023 will look more like 2022 in terms of top line growth.

Source: https://seekingalpha.com/article/4574156-ad-budgets-set-to-slow-even-more-in-2023?source=feed_all_articles