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As Chris Bellinger sees it, Web3 activations can bring a “surround sound” effect to brands.
Beginning in February, all-new activations — including a series of Apple Maps Guides created by the Smithsonian, TV and film collections curated by Dr. Jelani Cobb, and more will be available to explore.
Each game will have a distinct theme and will contain fan activations, enhanced gaming entertainment, and other features.
Fantastic sponsor/partner activations to look out for will include the Absa High 5 Zone, PUMA Forever Faster 100, DHL Mile, CHERY Cheer Zone, Woolies Dash, Coca-Cola Peninsula Beverages Zone, and City of Cape Town Zone to mention just a few.
Source: https://thenewspaper.co.za/absa-run-your-city-cape-town-10k/
Most of the sponsors will participate in the show in a number of ways, including branded content, in-show integrations, on-the-ground activations and social media extensions.
Source: https://www.nexttv.com/news/univision-sees-24-ad-revenue-increase-for-premios-juventud
Other content coming from the event will include a bonus performance from Jonas uploaded to social media and augmented reality activations.
Source: https://americansongwriter.com/nick-jonas-named-headliner-for-concert-honoring-u-s-army/
Other partners, including eBay and Chilly’s, are also set to have activations offering everything from vintage fashion to one-of-a-kind graffitied water bottles.
Source: https://www.standard.co.uk/insider/basketball-sneakerness-festival-b1094200.html
"Our brand’s originality is not only rooted in our beer but it’s through these kinds of sponsorships from community grassroots activations to headline events such as The Royal Edinburgh Military Tattoo.”
Packages vary but include premium tickets and access to the Gag City Headquarters; Nicki’s VIP lounge with special pop-up activations, exclusive merch items, and more.
The festival takes over two nights with a series of activations across the city of Johannesburg and the surrounds in the lead up to the main event.
Source: https://www.ghanamma.com/2023/08/01/standard-bank-joy-of-jazz-feel-the-jazz-everywhere-2/
The NBA Abu Dhabi Games 2023 forms part of a strategic four-year partnership between the NBA and DCT Abu Dhabi to host preseason games and activations in the Middle East for the first time.
The new activations on the network brought Glo’s total subscriptions to 60.9 million from 60.7 million recorded in March this year.
Source: https://www.blueprint.ng/mtns-subscription-loss-drags-nigerias-active-line-down-by-1/
These aren’t random acts of chaos, but activations.
Source: https://www.roccitymag.com/arts-entertainment/andrew-scotts-viral-art-breaks-out-of-the-box-16471731
The talk certainly gave attendees much to consider as they headed for the coffee carts and brand activations during the break.
Through innovative activations and events in different countries, the trophy tour will provide a chance to one million fans to have their own personal interactions with the coveted piece of silverware.
Source: https://southasiandaily.com/icc-mens-world-cup-2023-trophy-launched-into-stratosphere-before-tour/
TikTok is banned on school devices and the campus Wi-Fi at Florida State University—which is important to keep in mind for brands that do activations at universities, colleges or with the NCAA.
“We are keeping our minds to the fact that there have been some very disruptive SRO activations over the last couple of years for communities, and we know that that cannot be something that is a result of this announcement,” she added.
We just keep trying to up the game here every year at Midsummer and bring more activations and more experiences and more things for people to really immerse themselves.”