Synonyms that are in the dictionary are marked in green. Synonyms that are not in the dictionary are marked in red.
Antonyms that are in the dictionary are marked in green. Antonyms that are not in the dictionary are marked in red.
Here, Witts, Loveday, and Robin Barrett Wilson, industry executive adviser, fashion, SAP, discuss the evolving role of data and segmentation in marketing as well as customer acquisition, retention, and the growing importance of advocacy.