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Foxtel also announced a partnership with media measurement and optimisation software company, VideoAmp, to develop another new measurement system to capture data from across its various digital platforms.
Source: https://mumbrella.com.au/foxtel-launches-australias-biggest-audience-measurement-system-804416
In related moves, NBCU announced it will use a new FreeWheel application program interface that allows real-time multi-currency optimization and in-flight pacing of streaming campaigns with data from iSpot, VideoAmp and others.
“VideoAmp is the furthest along on that.”
Source: https://variety.com/2023/tv/news/horizon-media-ideoamp-data-tv-upfront-deals-1235623618/