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After six feature films, one more successful than the other, one On Netflix and the theme parks at Universal’s theme parks, we’ll soon be trying to survive on Isla Nublar in the new video game “Jurassic Park: Survival.”
As early as 2010, the physical home video market would begin to drastically shrink and largely kill off this domain of cinema (though Universal’s kept at it with modern DTV comedy sequels like ).
Source: https://collider.com/anchorman-sequel-wake-up-ron-burgundy/
Both shows will get their own Halloween Horror Nights Haunted House at Universal’s Orlando and Hollywood parks, opening in September.
Disney will co-share Imax with Universal’s Exorcist: The Believer.
Source: https://deadline.com/2023/10/box-office-the-creator-saw-x-paw-patrol-the-might-movie-1235559753/
“It’s very hard to say TikTok drove sales, but when you have that many people engaging on the platform, that means you’ve resonated in a real way,” says Dwight Caines, Universal’s president of domestic marketing.
Source: https://variety.com/2023/film/news/puss-in-boots-the-last-wish-box-office-tiktok-trend-1235546015/
Last weekend, we had Paramount’s and the whole discount ticketing stunt, as well as Universal’s lukewarm opening, with the director M. Night Shyamalan leaving his agency the day after.
Source: https://deadline.com/2023/02/box-office-magic-mikes-last-dance-super-bowl-weekend-1235256441/
The partnership has also led to the creation of Super Nintendo World at Universal’s theme parks in Japan and most recently, in California.
This sort of news is encouraging, especially in the wake of Universal’s cancellation of the Madonna biopic, which was potentially set to start Julia Garner.
Universal’s done this before, with the interactive wands that trigger “magical” animations throughout The Wizarding World of Harry Potter.
Universal’s elaborate and clever marketing campaign for the film successfully built anticipation in the weeks leading up to the film’s release.
Universal’s theme parks are expanding into domestic markets Disney has overlooked, too.