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Behind this magical self-checkout experience lies a decidedly low-tech solution – radio frequency identification chips (RFID) that are embedded in every Uniqlo price tag.
Fashion group Fast Retailing, which owns Uniqlo, is lifting the bar by raising wages by up to 40 per cent to align lacklustre rewards with overseas competitors.
In 2017, Uniqlo stores introduced “magic mirrors” that showed customers how garments would look in different colour-ways.
Quotes: Uniqlo owner gives Japan Inc a jolt with 40% wage hike By Reutersinvesting.
Start with a loose white button down from Zara, Uniqlo, or the men’s section of The Garment District, and pair with those wide legged or linen pants.
Source: https://harvardindependent.com/2023/02/a-cold-weathered-crash-course/
The company operates several well-known brands, including Uniqlo, GU, Theory, Comptoir des Cotonniers, Princesse tam.
The Uniqlo partnership came just after the news that Helmut Lang creative director Peter Do is collaborating with Banana Republic.
Uniqlo has created a self-checkout experience that’s worth checking out – not just for the innovation they brought to the market, but also for the strategy they used to accomplish it.