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And sell we did, because the success of Tennent’s Lager is as much a marketing triumph as it was a brewing breakthrough.
Source: https://www.heraldscotland.com/news/23885052.weird-wonderful-history-tennents-lager/?ref=rss
The marketing team at the Glasgow lager firm at the time actually stumbled upon the incredible commercial and financial success that would secure Tennent’s as the lager of choice for Scots for decades to come.