Fashion designer Rousteing told Vogue that he contacted Beyonce and her stylist Marni Senofonte in August and said: “Honestly, I want to create a couture collection with you.”

Source: https://www.expressandstar.com/entertainment/showbiz/2023/03/24/beyonce-unveils-fashion-collection-co-designed-with-balmain/

For the co-design partnership with Beyoncé and Senofonte, the group composed over 50 looks before narrowing them down to fit the narrative of the album.

Source: https://madamenoire.com/1339116/to-the-left-beyonce-drops-new-fashion-campaign-with-balmain-after-parting-ways-with-adidas/