And a few of them made comments that it was a good day, and it all went really well," Mr Scoles said.

Source: https://www.centralwesterndaily.com.au/story/8469480/tractors-and-mother-bins-fetch-high-prices-at-clearance-sale/?src=rss

Scoles also said that the test will open the door for similar integrations with datasets from other measurement providers, including Nielsen’s upcoming measurement solution, and for agencies to make deals with other media publishers.

Source: https://adage.com/article/media/paramount-and-omnicom-testing-nielsen-measurement-alternatives-buy-side-platforms/2511461