That said, while the e-commerce channel does help diversify SFM revenue stream away from its core, I am not sure how lucrative it can be from a margin perspective given the unit economics are being share with the partners now (i.e. DoorDash take rates).

Source: https://seekingalpha.com/article/4607760-sprouts-farmers-market-stock-sss-growth-is-positive-but-not-good-enough?source=feed_all_articles