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As SEOs know, every website has two areas that need focused analysis before you kick off an SEO program: content and back-end setup.
Source: https://searchengineland.com/successful-seo-engagement-422830
As SEOs, we’d be foolish to ignore the potentially seismic shifts we are seeing implemented, seemingly on a weekly basis.
Source: https://searchengineland.com/creator-led-content-marketing-future-of-search-428185
But that also means SEOs are being asked to drive more revenue and conversions without a greater investment in SEO.
Source: https://searchengineland.com/seo-compounding-value-393965
Google Search Console is not tracking local pack data properly, according to local SEOs.
Source: https://www.seroundtable.com/recap-01-03-2023-34674.html
In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content.
Source: https://searchengineland.com/search-marketing-history-february-25-393578
In this new era of consumer exploration and discoverability, the most successful SEOs will be those who understand that their job is crafting a comprehensive approach to digital marketing.
Source: https://searchengineland.com/seo-multi-platform-world-434384
Overall, SEOs weren’t impressed with Bard — Google Bard was called disappointing compared to ChatGPT and Bing Chat.
SEOs, let me remind you when you're writing a ticket, your audience is a developer followed by a QA (quality assurance) tester.
Source: https://searchengineland.com/seo-product-management-key-framework-fundamentals-394254
SEOs who don't yet know its ins and outs should get serious about learning.
Source: https://searchengineland.com/what-googles-new-guidelines-for-ai-produced-content-mean-for-seo-394534