Fashion designer Rousteing told Vogue that he contacted Beyonce and her stylist Marni Senofonte in August and said: “Honestly, I want to create a couture collection with you.”

Source: https://www.expressandstar.com/entertainment/showbiz/2023/03/24/beyonce-unveils-fashion-collection-co-designed-with-balmain/

The singer, who met Olivier Rousteing backstage, notes that he was surprised to learn that the creative director was already familiar with his work.

Source: https://wwd.com/eye/people/hongjoong-ateez-music-k-pop-balmain-1235780259/

To bring it to life Olivier Rousteing worked with the singer for over six months to bring the concepts to life.

Source: https://hiphopwired.com/1381108/beyonce-renaissance-balmain-collection/