As a performance marketer in 2023, comprehending Meta's evolving ad ecosystem is crucial for optimizing your brand's CPA (cost per acquisition) or ROAS (return on ad spend).

Source: https://www.forbes.com/sites/forbesagencycouncil/2023/05/22/the-algebra-of-advertising-on-metas-platform/

Drive sokoglam.com revenue, scale consistent, and meet a variety of key KPI’s such as sales, traffic, conversion, CAC and ROAS.

Source: https://searchengineland.com/latest-jobs-in-search-marketing-378959

“What matters of gaming is whether you are getting the return-on-ad-spend (ROAS) or not,” Wildner said.

Source: https://venturebeat.com/games/avow-intelligence-simplifies-media-buying-for-mobile-oem-marketers/