A core focus of Primedia Malls will be continued investment into digital capabilities that not only offers impact, but also programmatic, dynamic and anamorphic content display capabilities.

Source: https://themediaonline.co.za/2023/01/primedia-malls-increases-digital-impact-holding-extending-advertisers-reach-across-south-africa/?utm_source=rss&utm_medium=rss&utm_campaign=primedia-malls-increases-digital-impact-holding-extending-advertisers-reach-ac

Megan Walker, senior strategy lead at The MediaShop, commended Primedia Outdoor’s pioneering approach to outdoor advertising.

Source: https://themediaonline.co.za/2023/10/primedia-outdoor-launches-a-new-era-of-commuter-advertising/

Primedia Outdoor delivers exposure across a mix of media opportunities and audience environments, including high-end digital billboards, freeway and suburban spectaculars and street furniture, as well as classic roadside advertising.

Source: https://themediaonline.co.za/2023/02/the-sky-is-the-limit-for-primedia-outdoor-with-bongumusa-makhathini-as-new-ceo/?utm_source=rss&utm_medium=rss&utm_campaign=the-sky-is-the-limit-for-primedia-outdoor-with-bongumusa-makhathini-as-new-ceo