Amanda Lee Hall, 44, from the city of Sanford in the east of the state, was smoking half a pack of Marlboro's a day but took up e-cigarettes in 2014 amid fears for her health.

Source: https://www.dailymail.co.uk/health/article-11881307/Another-vape-victim-North-Carolina-woman-44-DIES-lung-failure-taking-e-devices.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

We have also seen a decline in Marlboro's menthol share of the total category as a result of the California Flavor Ban and increased competitive activity from premium menthol brands in the balance of the country.

Source: https://seekingalpha.com/article/4622274-altria-group-inc-mo-q2-2023-earnings-call-transcript?source=feed_all_articles