“If they can convert some of those customers that brought in the dupe with a fraction of the cost, that is an incredibly efficient use of marketing dollars,” she said, adding that other brands should look to Lululemon’s initiative as a lesson.

Source: https://adage.com/article/marketing-news-strategy/brand-knockoffs-tiktok-dupe-culture-can-benefit-without-tarnishing-brand-value/2499576

Lululemon’s actions, especially regarding sustainability, do not match the values it claims to champion.

Source: https://www.nationalobserver.com/2023/06/23/opinion/time-lululemon-stop-preaching-wellness-and-start-living-it

Lululemon’s Q2 showing is nothing short of impressive.

Source: https://investorplace.com/2023/10/7-consumer-discretionary-stocks-outpacing-the-markets-slumps/