And Bud Light’s missteps further accelerated its rise.

Source: https://drgnews.com/2023/06/15/bud-light-top-us-seller-since-2001-loses-sales-crown-to-modelo-as-beer-backlash-continues/

Bud Light’s controversial partnership with Dylan Mulvaney sparked widespread backlash that led to a severe drop in sales.

Source: https://nypost.com/2023/06/16/ex-anheuser-busch-employee-says-dylan-mulvaney-campaign-a-strategic-destruction-of-bud-light/

Bud Light’s regular social media posts draw backlash: ‘I’d rather drink urine’

Source: https://nypost.com/2023/07/20/bud-light-sales-have-fallen-the-most-in-north-and-south-carolina/

Busch Light’s going to be there.

Source: https://time.com/6254823/michel-doukeris-abinbev-superbowl-interview/

But Anheuser-Busch InBev CEO Michel Doukeris also downplayed the impact of the backlash, saying Bud Light’s U.S. sales declines in the first three weeks of April represented only 1% of InBev’s global volumes.

Source: https://centraloregondaily.com/bud-light-dylan-mulvaney-boycott-sales/

Last week, CNN reported a shift in the beer market: Modelo took over Bud Light as the top-selling beer in the United States, ending Bud Light’s 20-year reign.

Source: https://dailycaller.com/2023/06/18/opinion-the-woke-bubble-is-about-to-burst-suzanne-downing/

The media may have jumped on the conservative backlash to Bud Light’s transgender marketing campaign, but the quiet, steady rise of Mexico’s Modelo in the United States was years in the making.

Source: https://www.forbes.com/sites/devpatnaik/2023/08/27/stuck-in-the-present-why-most-leaders-are-unprepared-for-the-next-wave-of-growth/