Responding to an alarming rise in car thefts throughout all of New York, particularly Kias and Hyundais, earlier this month, Governor Kathy Hochul introduced a comprehensive plan aimed at fighting back.

Source: https://wnbf.com/ixp/498/p/most-stolen-cars-nys/

That's about 10% of all Kias and 7% of all Hyundais registered in the city.

Source: https://www.dailyherald.com/news/20230330/his-presence-was-as-big-as-his-stature-support-pours-in-for-batavia-officers-family

That soon was borrowed and other users started posting videos of themselves successfully trying it, which then evolved (devolved?) to dumb challenge videos encouraging people to start Kias this way.

Source: https://nj1015.com/this-is-new-jerseys-richest-city-2/

Videos on the Chinese app show users how to easily gain access to cars such as Hyundais and Kias.

Source: https://www.dailymail.co.uk/news/article-12903385/eric-adams-george-santos-video-rant-car.html?ns_mchannel=rss&ns_campaign=1490&ito=1490