Kayo Sports audience data is tracked internally by Foxtel.

Source: https://www.theage.com.au/business/companies/foxtel-fights-claims-it-inflates-nrl-and-afl-viewing-audiences-20230310-p5cr3v.html?ref=rss&utm_medium=rss&utm_source=rss_business

Rounding off a successful day for the Dodd family was the reserve junior female champion, Glenbrae Red Miss Kayo Y477, a full ET sister to the reserve supreme champion.

Source: https://www.farminglife.com/business/coolermoney-cow-wins-ni-aberdeen-angus-championship-4240932

The breach has seen Kayo issued with a formal warning from the ACMA.

Source: https://mumbrella.com.au/kayo-found-in-breach-of-gambling-advertising-rules-due-to-system-error-784028

This follows the continued integration of Kayo into VPM and enhances the established measurement and reporting to Foxtel Go and Foxtel Now, delivering a comprehensive picture of the Foxtel Group’s digital streaming sporting audience.

Source: https://www.bandt.com.au/an-ai-generated-j-lo-stars-in-wonderful-spoof-spot-for-bransons-adults-only-virgin-voyages/