Adjusted earnings per share was flat versus the prior year despite a high teen percentage increase in costs and an estimated $0.80 headwind related to the Jif peanut butter recall.

Source: https://seekingalpha.com/article/4609785-j-m-smucker-company-sjm-q4-2023-earnings-call-transcript?source=feed_all_articles

On the first count, it seems logical that iconic comfort brands like Milk Bone, Jif, and Dunkin, let alone Smucker’s itself align in terms of nostalgia driven consumer loyalties.

Source: https://www.forbes.com/sites/kevinomarah/2023/09/14/smuckers--twinkies--brand-driven-growth-in-a-tiktok-supply-chain-world/