“Celebrating its 10th year, the Best Indian Brands report has become a definitive guide to the nation’s brand landscape since its inaugural publication in 2014,” Interbrand said.

Source: https://www.financialexpress.com/industry/tcs-reliance-jio-top-best-indian-brands-2023-ranking/3110502/

The IPL to me has entertainment, lifestyle and sports, which is an arena it is playing in,” says Ashish Mishra, chief executive officer, India & South Asia, Interbrand.

Source: https://www.financialexpress.com/business/brandwagon-brand-ipl-still-in-form-to-hit-10-bn-this-year-3107008/