In a swift move to increase their market share, Philip Morris came out with IQOS, which are heated tobacco units.

Source: https://seekingalpha.com/article/4567986-philip-morris-free-cash-flow-margin-exceeds-all-time-high?source=feed_all_articles

Several versions of the IQOS have been made but they are mainly accessible in the developed western countries with South Africa — closest to Malawi — having them available on the market albeit at an expensive price point.

Source: https://www.nyasatimes.com/nicotaine-based-disposable-inhale-and-exhale-e-vapour-does-cause-environmental-impacts/