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In related moves, NBCU announced it will use a new FreeWheel application program interface that allows real-time multi-currency optimization and in-flight pacing of streaming campaigns with data from iSpot, VideoAmp and others.
We are thrilled to partner with FreeWheel in this new and novel effort.”
Source: https://www.nexttv.com/news/freewheel-launches-viewer-experience-lab-to-improve-video-ad-environment