As well as weaving incidents from her own personal life into her lyrics, she’s increasingly used her tracks to create characters and craft narratives: think of the tales that she spins on her lockdown albums Folklore and Evermore.

Source: https://www.huffingtonpost.co.uk/entry/5-taylor-swift-songs-that-would-make-brilliant-tv-series_uk_64c268bee4b03ad2b896dc5d

Evermore Wellbeing on Gray Street, Broughty Ferry, was started by Laura Kennedy.

Source: https://www.thecourier.co.uk/fp/business-environment/business/4826766/evermore-broughty-ferry/

While “Folklore” undertones are darker and mystical, “Evermore” focuses on whimsical sounds and gallivanting in flower fields.

Source: https://303magazine.com/2023/07/what-era-inspired-makeup-look-you-should-wear-to-the-eras-tour/