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In fact, longer Instagram Reels outperformed all other Reels lengths, with short Reels (under 30 seconds) earning 6,145 median views and medium-length Reels (30- to 90-second) earning a median of 7,830 views,” reads the Emplifi report.
Source: https://technology.inquirer.net/130820/how-instagram-reels-are-outperforming-tiktok-videos