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Jim Beam is among the biggest U.S. bourbon brands, ranking fourth in 2022 sales by the online alcohol retailer Drizly.
The final order, issued this week, requires Drizly to “destroy any personal data it collected that is not necessary for it to provide products or services to consumers,” among other things.
Source: https://adage.com/article/marketing-news-strategy/marketing-trends-jan-12-2022/2463206