Missouri coach Eli Drinkwitz is one example of why.

Source: https://larrybrownsports.com/basketball/damian-lillard-message-giannis-antetokounmpo-close-out/623002

Notably the new deal didn’t increase the cost for Missouri to fire Drinkwitz after this season.

Source: https://triblive.com/sports/coaches-facing-heat-in-2023-include-wvus-brown-indianas-allen-missouris-drinkwitz/

“The fake punt that sparked us was unbelievable,” added Missouri coach Eliah Drinkwitz, crediting special teams coordinator Erik Link for recognizing the potential to run it.

Source: https://wtop.com/ncaa-football/2023/10/brady-cook-throws-for-a-td-and-scores-on-a-run-as-missouri-takes-down-no-24-kentucky-38-21/

“The future is extremely bright because of the plans we have and the vision we’re carrying out,” Drinkwitz said.

Source: https://theathletic.com/5169376/2023/12/30/missouri-football-cotton-bowl-ohio-state/