DOOH campaigns can be run on a variety of formats and sizes, and in various public environments.

Source: https://adage.com/article/digital-marketing-ad-tech-news/how-expand-your-reach-emerging-programmatic-channels/2476051

DOOH is expected to reach 38% of total out-of-home ad spend over the next three years.

Source: https://themediaonline.co.za/2023/07/six-key-trends-driving-out-of-home-media-evolution/

Programmatic DOOH allows you to activate campaigns quickly, adjust messaging and change locations to match shifting consumer behaviour – all without any long-term or fixed commitments.

Source: https://themediaonline.co.za/2023/08/programmed-to-prosper-how-pdooh-helps-brands-adapt-to-a-changing-world/