A key aspect of real representation is when you can see yourself on screen, but this has been difficult in Hollywood, given the tropes of the spicy Latina or the Hot Cheetos girl.

Source: https://www.latimes.com/delos/story/2023-07-12/pedro-pascal-jenna-ortega-latinos-on-screen-emmy-nomination

'Flamin' Hot' - The Origin Story of Flamin’ Hot Cheetos Releases Trailer - Watch Now!

Source: https://www.justjared.com/2023/05/10/flamin-hot-the-origin-story-of-flamin%e2%80%99-hot-cheetos-releases-trailer-watch-now/

Shaggy is no stranger to the Super Bowl or Jeep parent company Stellantis: He appeared in a 2021 Big Game spot for Cheetos that made use of his hit “It Wasn't Me.”

Source: https://adage.com/article/special-report-super-bowl/shaggy-making-super-bowl-music-jeep/2471511

Some kids will take a long time to decide if they want Cheetos, Doritos, or sour cream and onion potato chips.

Source: https://www.observer-reporter.com/columns/mikebuzzelli/2023/dec/11/portrait-of-the-christmas-cryer/

The laced Cheetos are not the first time that everyday snacks in a local shop have been found to contain drugs.

Source: https://www.dailymail.co.uk/news/article-11967951/Drug-dealers-selling-Cheetos-laced-narcotics-children-police-warn-man-arrested.html?ns_mchannel=rss&ns_campaign=1490&ito=1490

There are people who enjoy the occasional bag of on one side of the snack food spectrum, and on the other there are the Cheetos 4 Life types that will rush to get their hands on this 6-inch scale Chester Cheetah action figure from Jada Toys.

Source: https://comicbook.com/irl/news/the-cheetos-chester-cheetah-action-figure-is-dangerously-cheesy/

Whether Montañez invented Flamin' Hot Cheetos or not, he certainly did rise from being a janitor to a marketing executive in what is a classic underdog tale.

Source: https://screenrant.com/flamin-hot-richard-montanez-net-worth-2023/