CPG businesses usually sell for multiples of revenue.

Source: https://seekingalpha.com/article/4589378-time-for-procter-and-gamble-or-a-cpg-to-buy-the-honest-company?source=feed_all_articles

Currently, the Stella Rising SEO team serves medium-sized and enterprise clients, driving transformational growth in the beauty, CPG, retail, and real estate markets.

Source: https://searchengineland.com/strategies-scale-seo-team-maintain-culture-431224

Ideal skills for the job include: “Experience devising shopper marketing, e-commerce and/or media strategies and plans at an agency, CPG brand, retailer, media publisher/company or, even better, an emerging commerce platform like Instacart or Shipt.

Source: https://adage.com/article/agency-news/advertising-salary-guide-2023-why-commerce-jobs-are-demand/2496691

If you look at the talent in that organization, probably half of them came out of either some type of marketing company or CPG.

Source: https://seekingalpha.com/article/4587690-kroger-co-kr-bank-of-america-2023-consumer-and-retail-conference-transcript?source=feed_all_articles

Lowell brand revenues were 83% of CPG revenues in the current quarter, compared to 82% last quarter and represented 69% of CPG revenues in the current year, compared to 52% of CPG revenues in the prior year.

Source: https://seekingalpha.com/article/4591401-lowell-farms-inc-lowlf-q4-2022-earnings-call-transcript?source=feed_all_articles

Lowell brand revenues were 83% of CPG revenues in the current quarter, compared to 82% last quarter and represented 69% of CPG revenues in the current year, compared to 52% of CPG revenues in the prior year.

Source: https://seekingalpha.com/article/4591401-lowell-farms-inc-lowlf-q4-2022-earnings-call-transcript?source=feed_all_articles

Lowell brand revenues were 83% of CPG revenues in the current quarter, compared to 82% last quarter and represented 69% of CPG revenues in the current year, compared to 52% of CPG revenues in the prior year.

Source: https://seekingalpha.com/article/4591401-lowell-farms-inc-lowlf-q4-2022-earnings-call-transcript?source=feed_all_articles

Monetizr’s customers include large CPG (consumer product goods) companies like Tide, Charmin, and Downy.

Source: https://www.globalatlanta.com/monetizr-draws-international-investors-on-quest-to-improve-the-32b-in-game-ad-market/

Nielsen said the average unit price for CPG pet products rose 11% in January, with some retailers reducing assortments to avoid excess inventory as recently as March.

Source: https://talkbusiness.net/2023/04/the-supply-side-a-65-billion-market-draws-more-retailers-into-pet-services/?utm_source=rss&utm_medium=rss&utm_campaign=the-supply-side-a-65-billion-market-draws-more-retailers-into-pet-services

Presented to the entrepreneur whose CPG company has consistently seen month-over-month growth in revenue and customers.

Source: https://www.hawaiibusiness.com/hvca-awards-consumer-packaged-goods-entrepreneur-of-the-year/

Several years ago, I co-led a “voice audit” of major CPG brands and found that nearly 80% of “impact queries” default to Wikipedia, detractors or activist groups.

Source: https://adage.com/article/opinion/how-ais-digital-memory-can-debunk-brand-narratives/2462497

Through the Consumer Protection Group (CPG), the DTI met with high-level e-commerce industry representatives to address the spread of prohibited vaporized nicotine and non-nicotine products advertised and sold online.

Source: https://newsinfo.inquirer.net/1761390/pma-says-lazada-ignores-dti-warnings-urges-govt-to-protect-public-vs-fake-vapes

“With Instacart Ads, we're committed to providing CPG brands the ad products, automation, insights, and measurement they need to help them meet their objectives and prove their investment,” said Ali Miller, VP of ads product at Instacart.

Source: https://www.nexttv.com/news/roku-makes-deal-with-instacart-to-show-streaming-ads-deliver