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Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation.
Source: https://searchengineland.com/ai-is-only-as-smart-as-the-data-you-feed-it-435540
They include developing specific CPC performance indicators for partner countries, creating annual targets for CPC countries to report progress on and tracking personnel and funding contributions to the CPCs by partner countries.