“I want people to come away with really vivid memories of new experiences — that's I think the core of ArtWeek, is that they've seen something they've never seen before, they experience something that they never thought they would in Aspen,” Merritt said.

Source: https://www.aspendailynews.com/news/aspen-artweek-arrives-museum-brings-an-experiential-program-to-the-community/article_4bf4faec-2eb4-11ee-ab85-9b8a29bffbb0.html